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Swiggy has introduced an exciting new service in Delhi NCR through its grocery delivery platform, Instamart. The company will now offer 24×7 free delivery of groceries and other essential products, making it the first quick commerce platform in the region to provide this level of convenience. Just in time for the festive season, Swiggy is ready to cater to the growing demand for last-minute shopping by delivering a wide range of products within just 10-15 minutes, any time of the day or night.
Residents of Delhi, Gurgaon, and Noida can now enjoy free delivery of groceries, snacks, and other items, no matter the hour. Whether it’s late at night or early in the morning, this new service ensures that Swiggy Instamart customers won’t have to worry about paying any extra charges for delivery. Of course, as always, terms and conditions apply, but this new offering is designed to make the experience more convenient and stress-free for users.
Swiggy’s decision to launch 24×7 delivery comes after observing an increase in demand for essential items late at night, especially during the festive season when last-minute preparations often leave people needing quick solutions. The platform will provide access to everything from groceries and festive treats to electronics, toys, and gift items. This means that during celebrations, users won’t have to worry about running out of supplies at odd hours, ensuring their festivities go off without a hitch.
Swiggy’s data shows some interesting trends in late-night shopping. According to the company, people tend to place orders for indulgent snacks like chips, bhujia, and ice cream between 11 PM and 6 AM. Other popular late-night items include sexual wellness products and pan corner essentials. As the night turns into morning, the focus shifts to breakfast staples such as milk and eggs, which are frequently ordered for early morning deliveries.
To celebrate the launch of this 24×7 free delivery service, Swiggy Instamart has also rolled out a creative video advertisement. The ad features the iconic title track from the popular Bollywood movie “Oye Lucky Lucky Oye,” cleverly highlighting how Swiggy can fulfill cravings and needs around the clock. For added appeal, Swiggy partnered with Beyond Snacks, featuring their banana chips in the ad, which is now available for viewing on YouTube.
With this new offering, Swiggy Instamart is set to become an indispensable service for residents of Delhi NCR, especially during the festive season. From groceries and snacks to last-minute gift items, everything is just a few taps away, delivered straight to customers’ doorsteps, 24 hours a day, free of cost.